Why the Right Buyer Can Add Zeroes to Your Sale Price - and How We Help You Find Them
- Business Point
- Aug 25
- 2 min read
Selling your business isn’t just a financial transaction — it’s the final test of your years (or decades) of hard work. But I talk to many business owners who see it much like selling a car: Wait until you want to get rid of it (the worst time to start this process…) take a guess at what price you could get, stick it on a marketplace and hope for the best.
But, unlike selling a car, when it comes to your business: who you sell to can make a huge difference in the valuation.
Strategic Buyers vs Financial Buyers: Know the Difference
There are two types of buyers in the market:
Financial Buyers – These are the spreadsheet guys: private equity firms, individual investors, or business groups who primarily evaluate businesses based on stand alone financial metrics. This can lead to great results for all concerned. But…there can be more lucrative deals to be found if you look beyond the spreadsheet.
Strategic Buyers – These are businesses or investors who see something in your business that you can’t get from a P&L.
They see some kind of synergy which means that in buying your business they can create a “1+1 = 3” return.
They may see outsize value in your customer base, your tech, your IP, your distribution channels, your people, even your relationships — because it amplifies their existing operations. And they’ll often pay more to make it happen.
Why Strategic Buyers Pay More
Strategic buyers have different economics. They can capture value that other buyers cannot access which means that to them - your business is worth more.
How?
Product & Distribution Synergies:
They could have a book of existing clients who would love to buy your product.
Or they have a great product that is perfect for your existing clients.
Technology Synergy: If you have built a great product, it may be more beneficial for them to buy yours, rather than build their own.
Speed to Market: Acquiring you leapfrogs years of internal development.
Cost Synergy: Your overhead gets absorbed into theirs, creating better margins.
For you, this can mean a significantly higher sale price, and more favourable deal terms., And sometimes — even a meaningful role post-sale (if you want it).
So How Do You Find a Strategic Buyer?
That’s the million-dollar question. Literally… It is not always obvious who would be a Strategic Buyer for your business. This is where Business Point can help.
We help you:
Position your business to highlight strategic value (not just EBITDA)
Map the market to identify potential acquirers who’d benefit from buying you
Confidentially approach buyers with compelling narratives and clean data
Create competitive tension to maximise value
Negotiate and manage the deal process to the finish line
It’s part strategy, part sales-process, and part deal-making.
The Bottom Line
If you’re thinking about selling your business, don’t just list it and “see what’s out there.”
Work with us to define and find the right buyer
That’s what we do at Business Point. And it can make a big difference to your exit.
Want to discuss your exit options?